What is web marketing?
Web marketing, also called internet marketing or online marketing, marketing and promoting products and services of a business online. It has very wide scope because the internet promotes the business worldwide. In the online marketing, digital customer data and electronic customer relationship management systems are grouped together to promote the services and products of business. Internet marketing involves creative and technical aspects of the Internet such as design, development, advertising and sales. Online marketing is done through search engine marketing, search engine optimization, banner ads, emails, mobile messaging and web 2.0 strategies.
For internet marketing, web development is one of the vital aspects. Without a website, no business can go for web marketing. Web development refers to creating a beautiful-looking, unique website of a business. Firstly, the websites are designed or created by the web designers and developers; secondly, it is loaded on the World Wide Web. Web developers and designers play a highly significant role in creating a business website by using several techniques such as Java, ASP.NET and PHP/MYSQL. After the website is made available on the internet, the next thing to be done is marketing or promoting it to attract internet traffic and increase sales. There are various ways to promote a site and increase the site traffic.
The advantages of web marketing
When compared to print and electronic marketing, online marketing has many advantages. Firstly, it is the fastest method of promoting a business. It enables businesses to reach their potential customers in the quickest way. Secondly, website marketing is the most inexpensive method of promoting businesses in terms of the cost to the reach of the targeted audience. As matter of fact, it allows companies to reach a wide audience for a small fraction of traditional advertising budgets.
Web marketing increases sales by bringing internet traffic
Since the internet is being widely used in the world, it becomes very easy and convenient for customers to research and to purchase products and services of a business. While using online marketing, the professional marketers use a variety of methods namely search engine optimization, pay per impression, pay per click, pay per play and pay per action. Besides, the website promotion and marketing enables businesses to measure the results of online marketing campaigns.
When the internet users click on the advertisement, it leads them to the particular website. Resultantly, they perform the targeted action which is placing the online purchase order.